Here’s what Ryan Pandya, CEO and co-founder of Perfect Day, said in a Medium article introducing The Urgent Company and Brave Robot:Ĭall me a cynic, but I don’t think the next pea-protein-slurry is going to suddenly deliver on the creaminess and delight of real dairy ice cream. I’m not the only one who thought this – friends who tried it picked up on the same thing. I couldn’t pin down what wasn’t quite right – it seemed to be a subtle issue with both taste and texture. It wasn’t terrible by any means – it’s actually pretty close to rich dairy ice cream – but there’s something about it that I didn’t love. I’ll cut to the chase – there was something about the ice cream that didn’t quite work for me. The flavors that I bought were Blueberry Pie, Vanilla N’ Cookies, and Hazelnut Chocolate Chunk – all of which sounded appealing. These days, you can buy Brave Robot ice cream for around $6 per pint (or $2 at the Grocery Outlet). Folks were surprised to see the ice cream at these prices – friends of mine (biotech enthusiasts) bought ice cream from Perfect Day when it was first released, at a cost of $60 for three pints. I bought three different flavors of Brave Robot ice cream from the Grocery Outlet for $1.99 each. Note that Brave Robot and Modern Kitchen brands are both produced by The Urgent Company, which was created by Prefect Day but now runs as an independent company.Īnyway… on to the Brave Robot ice creams that I tried.
Brave Robot is a unique brand of ice cream in that it’s made using milk proteins that come from a fungus rather than a cow.
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